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Among many suppliers of diagnostic imaging, oncology services and equipment
where does King’s fit?
King’s competitors supply some support services and most supply limited
equipment selection. King’s offers more comprehensive services, and due to
brand neutrality can offer any brand or type of equipment. Both solutions
(services or equipment) begin with a comprehensive needs assessment. Your need
could be management to improve your staff, or procedures for inpatient
operations. A problem you may face could be aggressive outpatient competition,
or dated technology that no longer serves physician needs.
We can provide skilled management, hire and train staff, specify any brand or
modality and build out your facility to accommodate new equipment. We will send
our business development reps to your market to increase physician utilization
and create ad and publicity campaigns to promote the service to your staff and
to the public.
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How can King’s improve my operations?
King’s Operations group is supported by services professionals that represent
over 20 disciplines. King’s partners rely upon Operations persons and King’s
support staffs to assess clinical needs, identify market opportunities, hire and
train staff, specify and purchase equipment and increase utilization. King’s
project managers facilitate design, consult and manage installation. An
Operations manager partners with and works indirectly for partner department
heads and partner senior management persons. They report progress regarding
clinical quality, volume, competitive activity, income and expenses and work to
improve referring physician relationships.
Does King’s Medical have a program to help educate referring physicians about new services or modalities?
King’s field marketing representatives provide comprehensive educational tools regarding the effective use of all modalities and procedures. King’s also organizes and sponsors educational meetings where physicians can acquire CME credits.
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Will King’s Medical provide specific data regarding my market share and physician referral patterns?
King’s has developed software used daily by company field marketing representatives. Data collected in this unique program enables King’s to monitor daily referral activity in great detail. From this data we can track market share information.
Can King’s Medical help me determine the volume and revenue potential for new modalities in my market?
In a quarter century of marketing various modalities, owning systems and working in over 120 markets of varying size and demographics, King’s has developed a highly sophisticated process used to select equipment, assess volumes and predict revenue for any market and modality.
Having proprietary marketing data and predictive formulas for different market profiles and physician specialties enables King’s to answer critical modality volume questions with a high degree of confidence. This internal data, coupled with data refined from other statistical sources, plus King’s ability to provide unique insights from in-depth interviews, sets King’s apart when it comes to Market Intelligence.
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Can King’s provide marketing plans that include creative and media strategies for broadcast, print and direct marketing?
King’s Medical Marketing and Media Services group creates complete marketing and communications plans for customers including strategic positioning, advertising in print, outdoor, radio, television, direct mail, telemarketing and other media forms. Modality or unique services promotions, publicity campaigns, events, and exhibits are also available.
Long before your new service or facility is launched, our highly skilled marketing professionals have been diligently working in your market, creating demand for, and developing physician and patient awareness of your project.
This critical advanced work builds the foundation necessary for our partnership to enjoy ongoing success and profitability.
And unlike other companies that might outsource your vital marketing communications projects to contractors who may not possess healthcare experience, our seasoned in-house marketing professionals will develop and produce your campaigns and collaterals.
We know your market, your audience, and we know what it will take to bring them to your door.
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Does King’s create medical marketing and communications plans for clients outside of the diagnostic imaging category?
King’s Medical Marketing and Media Services group has clients in the medical field (not currently on King’s contracts). Our in-house marketing staff is highly sought after, and also has ongoing contracts with non-healthcare clients including Fortune 500 companies.
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I understand King’s Project Management can be engaged for various project development and construction services. What is the scope of those services and King’s experience?
King’s Project Management expertise encompasses design, engineering and
construction management. Services include site planning, programming, equipment
installation, design development, billing, and construction management.
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Does King’s Project Management work on projects outside of the diagnostic imaging field? Would they be willing to work for entities that are not current customers of King’s?
King’s is capable of adding value to any healthcare facility project in diagnostic imaging and therapeutic services. We also work on other types of projects.
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What financing alternatives does King’s Medical offer to its partners?
King’s has significant financial relationships with major lenders which enable us to offer our partners significant flexibility—financing options that afford our partners minimal risk and reduced capital expenditures include equipment leases, fee-for-service and other constructs.
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What procedures and practices does King’s have in place to ensure superior clinical quality?
While King’s quality initiatives are foundational to everything we do, issues of clinical quality are managed by King’s Clinical Services and Quality Department. Here specific best practice scanning protocols and applications, technologist training and development, third party radiologist over-reads, and other initiatives are implemented and monitored in our pursuit of clinical excellence.
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King’s Medical owns over one hundred pieces of equipment, and purchases from various systems and parts suppliers, but how does King’s purchasing power and
procurement practices compare to those of competing companies?
King’s is an industry leader that owns and operates numerous imaging and therapeutic modalities across the nation. We enjoy
mutually supportive relationships with all original equipment parts makers and systems manufacturers.
Excellent vendor relationships, low overhead and volume purchasing capabilities allows us to provide far more competitive new and used system and parts pricing to our partners.
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How does King’s technical service compare to original equipment manufacturer service?
King’s offers customers unique advantages in the areas of service expertise, responsiveness and pricing.
Our service hotline ensures calls are answered immediately. Our field service engineers (FSEs) are strategically situated across the country, and
cover far fewer sites than original equipment manufacturer (OEM) service representatives
do. We also provide three levels of service, all at very competitive pricing structures, all delivered by our highly skilled FSEs who have received intensive OEM training on multiple modalities.
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