"Our relationship with King’s Medical began over ten years ago and it just keeps getting better.
King’s first task for Mercy Tiffin was a project for their Market Research team. We needed to know if
additional services in our Radiology Department would be supported by our physicians. King’s interviewed
many of our physicians and determined we could capture additional market share and increase revenues with improved services.
By partnering with King’s, we were able to implement a plan which included new equipment along with
King’s personnel to manage the service. This allowed us to preserve our cash and improve our service to
physicians and patients.
King’s market research and capital have been important, but of equal importance has been the work of the
King’s Business Development team. They made numerous office visits to our primary and secondary markets. These office visits combined with educational marketing materials convi nced dozens of physicians to utilize
Mercy Tiffin Hospital’s diagnostic services.
A more recent goal at Mercy Tiffin Hospital is to improve women’s care in our region. King’s experience and radiology relationships led us to introduce Breast MRI. We can now give assurance to our physicians and
patients that with Breast MRI we can locate cancer cells far more effectively and when combined with early detection, we can help save patients’ lives.
King’s programs have enhanced revenue growth for Mercy Tiffin Hospital. We also value our relationship with King’s, it is based upon the highest ethical standards. King’s people, in our hospital and those that meet with our physicians support our values. All of these attributes make us proud of our King’s partnership.”
Dale
Thornton, President/CEO
Mercy Tiffin Hospital, Tiffin OH