“Since 1997, King’s Business Development personnel have helped increase our year to year
outpatient revenue through consistent sales efforts to the physicians in our market. We have
fierce competition from several free-standing imaging centers, and King’s Business
Development Specialists were able to increase our revenue in spite of these centers.
We recently had King’s Market Research validate an aggressive radiology growth
strategy-adding new, comprehensive imaging services in McDonough GA, twenty minutes
south of Stockbridge. The business objectives were:
- Improve physician and patient access, south of Henry Medical Center’s main campus.
- Increase market share in McDonough, while maintaining growth at Stockbridge.
King’s had helped increase our radiology business to near capacity, yet it was their extensive
imaging center management and operations experience that incented us to also have King’s
manage the Outpatient Diagnostic Center in McDonough. We wanted zero hospital-type
barriers to success, and the center to operate like many entrepreneurial free-standing imaging
centers. With King’s it looks, feels, operates and responds like a free-standing imaging center.
King’s is a valued Henry Medical Center team member. They have helped us succeed in two major ways-revenue growth, and enhanced patient and physician relationships.”