Physician Surveys

King’s market research staff has developed statistical models that predict volume potential and can quickly identify under-utilization and the causes. Information from interviews provides hospital administrators with candid physician evaluations of the hospital’s services and reasons that keep some physicians from supporting the hospital.  Often scheduling, radiology operations and other radiology department shortcomings are identified and reported by King’s, but many times more global issues are identified.  We complete a comprehensive analysis of the competitive dynamics in a market and identify physicians who are involved and supporting competitors.

“King’s Market Research confirmed, through in-office interviews, that we had alignment disconnects with some of our physician practices. These disconnects were obstacles to attaining our radiology market potential,”