Because “The Solution” requires more than just hardware, King’s has designed a system to develop an integrated market plan that will support the success of the project.

Four of King’s teams work together to create a marketing plan. In most cases, Operations Management ultimately manages the new service, providing oversight of scheduling, staffing, training, service, and patient care issues to ensure that each is providing optimal service to both physicians and patients.

Business Development creates a plan to contact and educate physicians and schedulers. Information Technology (IT) sets up the King’s proprietary software information portal, Matthew, with a physician database, enabling the Business Development staff to enter all offices and physicians so that their volumes can be tracked.  Marketing and Media Services writes and produces site-specific advertising and public relations pieces and campaigns to introduce the new service to physicians.  Media plans and ads are developed to market the site to prospective patients.

Vicki Chisholm, Director Market Research	Scott B. Brubaker, Director Marketing & Media Services