Medical Marketing & Media Services

Unique to King’s is a department devoted to marketing communications. MM&MS is an in-house advertising, public relations and media buying agency staffed with writing, design and media buying expertise. The staff has a blend of two distinct strengths-combined they represent the whole brain.

We are “left brained.”  MM&MS members have an analytical and detailed understanding of many healthcare products and services. King’s MM&MS is also “right brained.”  This unique group within King’s has the creative talent to produce excellent selling propositions and messages targeted to administrators, referring physicians and patients.

 The first discipline is an understanding of medical services. Prior experience with hospital administrators, department heads, practice managers and physicians means no lengthy client explanations of medical disciplines will be required for us to understand the selling proposition.  The second MM&MS discipline is creativity.  We know how to find and how to communicate, in a memorable way, a service’s meaningful differences. Lastly, we have significant experience in planning and buying all media.

The “whole brain” provides an understanding  radiology, diagnostic imaging systems, orthopedics, oncology, obstetrics, cardiology, sports medicine, family practice, internal medicine and other specialties, combined with selling ideas and creativity to distinguish your service.

Scott B. Brubaker,
Director Marketing & Media Services