King’s Medical Group has been our valued MRI partner since 1998. Based on the success of that first fee-for-service agreement we upgraded MRI with King’s in 2006 and requested their counsel as we planned a new cancer center. King’s was an “MRI company” to us until then.

AMC offered surgery, wellness & screening, and chemotherapy but needed in-house radiation therapy because we were sending RT patients forty miles away for treatment. King’s RT fee-for-service agreement fit our clinical and financial needs.

King’s provided excellent advice on equipment features and benefits, vendor supplier selections, and consulted with our architectural and engineering contractors. In addition to providing RT staff, King’s personnel supplied key data points at the state CON hearing.

A dramatic cancer center introduction was needed and we again turned to King’s. The strategic messaging and advertising creative work for radio, cable TV, newspaper and billboards used to introduce the cancer center was created and produced by King’s Marketing & Media Services department.